The Optimized CEO logoThe Optimized CEO

Growth strategies for 7 and 8-figure businesses

Where operations, creativity, AI, leadership, and very human judgment meet.

Hi, I'm Ada, an operator very interested in the where and when of people in the age of AI, and how business systems fit into it. I talk all about it in my blog.

Interested in growth strategies for your biz? Book a free clarity call below.

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The state of things

We are automating faster than we are learning how to lead differently.

Every business now has access to the same tools. What separates the ones that scale well from the ones that scale into chaos isn't more automation — it's judgment about what still needs a human hand on it. That's the gap this practice exists to close.

Is this you?You have more leverage than any CEO before you… and somehow you're busier than ever on tasks that have nothing to do with leadership or strategy.AI can draft the email, summarize the call, build the workflow. It still can't decide if any of it is right. That's still you.This is the part of the AI conversation we keep skipping.Execution got cheap. Judgment did not.A CEO sees an AI tool do something incredible once and imagines the whole function disappearing. The person closest to the work sees everything it actually takes to make that result happen reliably.The gap between vision and reality is getting BIGGER.And in a small team, there's no seven layers of management to absorb it.There's usually just you.The CEO role needs to change with the technologyBy becoming more deliberate about where your judgment, creativity, relationships, and attention actually create value.
Imagine...Your team stops needing you for every answer.Your systems hold what your brain used to hold.Every decision, every process, every pattern you've noticed — captured somewhere other than your head.AI is incredible at retrieving that. Surfacing it. Removing the admin around it.But AI can't be held accountable. Someone has to be.That's where the COO comes in.A great COO owns the space between what you see and what the business needs to make it real.They understand the strategy AND stay close to the messy last mile. They know the team well enough to understand when somebody needs more clarity rather than another system. They know you well enough to recognize when a decision genuinely deserves your brain and when sending it back to you would simply recreate the bottleneck.That relationship can't be automated.It depends on empathy, context, honesty, disagreement, understanding how each other thinks and enough trust for the CEO to actually let go.

That is The Optimized CEO.

  • A business that scales without needing more of you.
  • A CEO using extraordinary technology without surrendering their judgment to it.
  • A COO who turns vision into operating reality without needing permission for every move.
  • A team that solves problems and holds the business steady — instead of engineering the humans out of it.
  • And finally, the thing you were actually after: your time back. To rest. To create. To lead instead of manage.

1,000%

Sales volume increase for one client

50%

Revenue growth from a single course launch

45%

More leadership time reclaimed

6+

Years scaling 7- & 8-figure businesses

About

Hey, I'm Ada — an operator who has scaled 7- and 8-figure businesses with powerful growth systems and structures.

I became a COO by following the problems upstream

Every recurring fire drill traces back to a decision nobody owns, or a process nobody wrote down. I got into operations work by chasing that upstream, fixing the system, not just the symptom, and it's the same method I bring into every business I work with now.

Read more about my approach

Ways to work together

Hire me as your fractional COO

Hire me as your fractional COO

Ongoing operational partnership — I run point on the systems, processes, and decisions that keep your business scaling without chaos. Think of it as a monthly retainer: I streamline your daily operations, coordinate your team, and pair your strategic vision with the operational expertise to actually make it real.

A Coaching Conversation
Featured

A Coaching Conversation

Monthly / 3 months / 1 year

Ongoing operational coaching, offered monthly, over 3 months, or over 1 year.

A strategy session and document deliverable
Start here

A strategy session and document deliverable

1 week

A focused 75-minute session devoted entirely to your business — a full evaluation of your current operations and strategy, and answers to your most pressing questions. A week later, you get a tailored 3-month strategy plan in writing, plus a week of follow-up support to put it into action.

VIP Day Systems Build

VIP Day Systems Build

1 month

Every business runs differently, so this isn't an off-the-shelf template. In one month, I design, document, and install the one system your business actually needs — built around how your team already works, not the other way around. No fighting a platform you bought and never opened, no forcing your workflow into someone else's framework.

Client feedback

KA

Ada took the time to understand my philosophy and company mission. She also helped me with important decisions on branding, finding new followers, and creating automation in my business. Her attention to detail and understanding of metrics made her the perfect Manager for me!

Kerry Ann MaddenFitness Coach

The philosophy

The most important decision The Optimized CEO makes is what not to automate

Some processes deserve speed. Others deserve friction. Knowing which is which — that's the whole job. Take the quiz to find out what kind of CEO you are right now, and the one thing you shouldn't hand off to automation yet.

Take the quiz

What changes

  • No more frustration with team members who don't know what to do next
  • Get your workflows sorted out, once, instead of rebuilding them every quarter
  • Stop being the only person who knows how anything actually works
  • Make decisions from data, not from whoever's loudest in the room
  • Take real time off without your business falling apart while you're gone

Get my detailed pricing guide (free)

The full breakdown of every offer, pricing, and what's included — unlocked with your email.

Get the pricing guide

From the blog

Why is an Octahedron my logo?

Go behind the scenes on why I’m so enamoured by this forgotten shape In choosing a logo for my brand, I knew I wanted to choose a logo that represented my brand in systems and growth strategy. After all, a logo is the visual facets of your brand, in which a brand embodies what your business is, what it stands for, how it stands out, who it’s speaking to, and it’s tone. I know I did not need to go so deep as to write a blog post about it, but hey, I thought the journey of how I landed on an...

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